Alan Gray is a social psychologist and behavioural change analyst. His research tries to understand the mechanisms that underpin relationship development, with particular interest to attraction, laughter, and self-disclosure. As Senior Research Psychologist at Tailify he provides the behavioural insight to select better influencers, craft better strategies and achieve greater performance.

He holds degrees in psychology from the universities of Durham and Oxford, and lives in London.

Find out more about Alan Gray’s research at www.grayarea.co.uk.

Alan’s latest article for The Drum can also be accessed here: https://www.thedrum.com/opinion/2021/05/19/the-importance-laughter-influencer-marketing