Influencer Marketing Strategist

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Influence is one the most powerful forces in the universe, yet no one really understands it.

As part of the strategy team, you will have a critical role to play in helping Tailify advance the science of influence. You will have the chance to help our clients harness and leverage the power of influence to grow their business and become category leaders.

At Tailify, we don’t design campaigns just because we think they’re cool. What we truly care about is understanding humans, what influences them and how we can help brands leverage that. In other words, we look for a deep understanding of the ‘why’ behind every single influencer creative. To uncover this, we rely on data and psychology and adopt a scientific approach. We think of our campaigns as experiments. Experiments based hypotheses, which we continuously aim to test and validate. By adopting this rigorous approach, we aim to advance the science of influence and uncover its true most fundamental mechanisms.

Joining the strategy team is the opportunity to help Tailify redefine the advertising landscape. It is the opportunity to empower a new generation of content creators and reward brands who truly have value to add to this world. It is the opportunity to create marketing that doesn’t disrupt consumer’s lives, but helps them become who they aspire to be instead. It is the opportunity to help us lead and define the influence economy.

 

What core skills do I need to thrive in a strategy role at Tailify?

Be a logical, creative thinker

Get ready to brainstorm! But not so fast. The best campaign creatives stem from thorough research and a deep understanding of the consumers you are targeting. For creativity to be efficient, there needs to be logic behind it. As part of the strategy team, you will be expected to turn your research and insights into creative ideas. You will need to think outside the box and combine concepts together in new ways to cut through the noise, whilst keeping client’s business objectives in sight.

What does this mean for your day-to-day?

  • Carrying out extensive research into our clients, their products and their industry
  • Joining creative brainstorms and contributing by putting your best insights and ideas forward
  • Having a good eye for graphic design and knowing your way around keynote
  • Being a visual person, who is able to build aesthetics mood-boards and content mock-ups to make ideas pop and come to life
  • Being able to create strong creative narrative and present your ideas with impact

An analytical mindset

As a strategist at Tailify, you will need to be curious and get ready to dig deep into research. You should have a strong interest in understanding what makes people tick and what it takes for a campaign message to influence consumers' decisions. You will also need to assess and measure the impact of our campaigns. Knowing your way around a spreadsheet and being familiar with basic qualitative and quantitative data analysis would definitely be an asset for this role.

What does this mean for your day-to-day?

  • Adopting a curious and analytical mindset to everything you do
  • Researching and staying on top of current consumer behaviour trends
  • Researching and staying on top of social media industry trends
  • Running qualitative and quantitative analysis of campaign data to identify high performing patterns

Be commercially savvy

As Neil Degrasse Tyson said: “being right is not enough, you also need to convince people that you are”. Being able to present ideas with confidence whilst building credibility and excitement is a critical part of the strategy role.

What does this mean for your day-to-day?

  • Regularly joining pitches and being confident with client interactions
  • Being a natural storyteller with great presentation skills
  • Giving a lot of attention to details and have impeccable writing and speaking skills
  • Being emotionally intelligent
  • Understanding clients and their needs

Be a good project manager

From carrying out research, to brainstorming and combining all the ideas into pitch decks, there is a lot to keep track of. Project management is a key component of the strategy role and you will need to be able to manage multiple accounts at once, whilst juggling different team members and coordinating their contribution to your proposals.

What does this mean for your day-to-day?

  • Liaising with different team members across multiple accounts
  • Being able to keep up with the fast pace of a start-up environment
  • Having thorough organisation skills and thriving off to do lists and workflow trackers
  • Being extra responsive internally within our teams and externally with our clients

We will thrive together if you value:

  • Cold-head and warm-heart; we are a bunch of human beings seeking to transform ourselves and the world.
  • Better everyday; we question the status quo and believe that we can always do better. We constantly search for ways to improve ourselves, our work and each other.
  • Positive influence; we’re brutally honest with each other and with our clients, but always with empathy. We truly care about having an authentic positive influence on each other


What we can offer you:

  • Growth: Challenges that will nurture speedy personal and professional growth 
  • Team: A Humanocracy (flat structure) where everyone is a CEO of their own role. And friendships that lasts forever!
  • Holiday: 25 days plus bank holidays
  • Equipment: Your own MacBook, screen and a phone bill allowance (plus all the tech tools you need)
  • Flexibility: Enjoy a flexible work-from-home approach
  • Health: A £40 monthly mental and physical feel good initiative to support your well-being
  • Socials: Monthly out-of-office activities and, weekly breakfasts and other socials
  • Learning: Books on the house! Want to read and learn more? We got it covered
Usually responds within three days

Or, know someone who would be a perfect fit? Let them know!

London

48 Hoxton Square
N1 6PB London Directions london@tailify.com

Who are we?

We’re a team of digital marketers, data scientists, and research psychologists determined to re-invent marketing and bring forward the influence economy.

Above all we are a bunch of curious, caring and authentic human beings who are here to challenge ourselves and our industry. We're obsessed with growth and good fun!

Already working at Tailify?

Let’s recruit together and find your next colleague.

email
@tailify.com
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